How to Find the perfecr niche for your business





5 Steps To Find Your Perfect Niche Market

When starting a business, rule number one is to know who your customer is. Knowing your customer is the foundation for any successful venture because it will influence your content, marketing, product development—basically every aspect of the company. Yet, deciding on a niche isn’t always easy. The initial temptation is to go broad so that you’re not excluding potential customers. Unfortunately, that approach leads to what used to be dubbed “spray and pray” marketing—a term describing how irrelevant messages get sent to generic audiences in the hope that something will stick. The result when you try to sell to everyone is that you sell to no one. A more solid approach is niche marketing which refers to a strategy that focuses on a unique target audience.

Here are five steps that any business owner or entrepreneur can use to find that perfect niche.

1. Do some soul-searching

If you don’t really care about the work you’ll be doing you definitely won’t be successful. Being an entrepreneur has a lot of ups and downs and the only way to get through those periods is to have a passion for the work itself. Your niche should arise naturally from your goals, interests, and values. The best ideas for a niche market will come from your own experience.

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Ask yourself questions like:

What special skills have I developed?
What would I love to do even if I wasn’t getting paid for it?
What do I enjoy doing so much that I lose all track of time when I’m doing it?
Is there a pain point I've been encountering that I'd like to solve for myself and others?
If I had all the time and money in the world and I knew I couldn’t fail, what would I be doing?
The key to finding the ideal niche is to identify activities at the intersection of what you enjoy and what you’re good at.

2. Survey your target market

Once you have a preliminary idea for a niche, survey that target market to uncover their pain points. Take a look at sites like Facebook, Twitter, Redditt and Quora to see what dialogue people are having. What questions are they asking and what problems are they experiencing? Facebook is especially useful because you can join groups where your target market is present and be a part of their conversations. Offer to help people with their issues and start testing your product or service that way. Create a Meetup group so you can get ideas by personally interacting with your target audience. Surveys are another option to better understand your niche. Tools like SurveyMonkey or Survey Gizmo make it easy to create custom surveys without all the complexity.

3. Research the competition

No matter what niche market you are pursuing, you should definitely investigate your potential competitors. Is there even a market for your niche? Start entering keywords into Google that your target audience would use and see what appears. Is there an opportunity for you to stand out in the crowd? How will you plan to differentiate yourself? If you find a keyword that has substantial traffic but little competition and paid advertising, that might be an excellent chance for you to insert yourself into that market. Also, take a look at your competitor's content and see how valuable it is. You might be able to uncover an opportunity to deliver a superior product.

4. Assess potential profitability

Now it’s time to determine whether you can profit from your niche market! After doing a Google keyword search, the next step is to explore Google AdWords Keyword Planner. Search for those same keywords and see if any terms result in at least 10,000 searches per month. If you find keywords with substantial search volume, that’s usually a good indicator of a potentially profitable niche. Google Trends is also a useful tool to dig into trending topics. Another idea is to search for those same terms on Amazon and see what pops up. Finally, Clickbank is a helpful resource. This online retailer boasts a library of over 6 million unique products created by passionate entrepreneurs. Doing research there will give you some indication of whether there is a potentially profitable niche market. Ideally, you have narrowed your selection down to a niche that has both a need and a market where people will pay for your product or service.

5. Test your idea

The last step is to validate your idea. Initially, you can reach out to your network of friends and acquaintances to see if they would be interested in your new product or service. You can contact them via email and Facebook asking if they’d like to make a purchase and point them to your PayPal account for payment (even before you have a product to sell). If you end up with a bunch of sales, that’s a great validation of your niche market. Setting up a crowdfunding campaign on sites like Indigogo or Kickstarter is another way to validate your product and also collect money upfront to fund the business. If you’d like to go a step further, you don’t necessarily need to create a full website. Tools like Leadpages make it easy to set up a simple landing page promoting your idea and you can use paid advertising to drive traffic to that page. Even if you don't seem to gain traction, it could still be a viable niche. You might need to refine your messaging or find a better offer. You can also set up some A/B tests to determine if using a different landing page template delivers better results.

Once you’ve followed the previous steps, just go for it! You can do all the research in the world but until you finally get out there, you're not going to know how your niche is going to respond to your offering. Remember to remain flexible and click here continue to make adjustments along the way. Stick with it, and eventually, you will crack the code that will open the door to that ideal niche market.

If you follow the 8 steps contained in this post you're almost guaranteed to find your perfect, and profitable, niche. I dare you to click here and try.
Table of Contents
01 - So What Is A Niche Market Anyway?
02 - What Makes A Good Niche Market?
03 - Do I Follow Passion or Money?
04 - Do I Have To Be An Expert To Enter A Niche?
05 - How To Find A Niche Market
06 - Working Out If Your Niche Is Profitable
07 - Evaluating & Testing Your Niche
08 - Turning Your Idea Into A Business
Conclusion On How To Find A Profitable Niche
Are you hoping to find your profitable niche but don't know where to start?

Or maybe you're not even sure what a niche market really is?

Perhaps you want to start an online business but currently don't have a business idea or market in mind?

Look I get it, it's a minefield at times with all the conflicting information out there.

But I've got you covered...

If you read the whole of this guide today then you will find your profitable and perfect niche (i.e. your online business idea) TODAY. Seriously, this is the ultimate guide on how to find a profitable niche. If you are new to internet marketing or have been around for a while but are stuck in the internet wasteland unable to progress, then this guide is for you.

Each chapter is designed like a mini-guide that can be read as a standalone page but you'll get the best results if you read it from start to finish. You can start reading from the beginning by clicking here.

01 - So What Is A Niche Market Anyway?
Before you start a website or business, you should know who you're targeting and if there's a high-demand market. This is called "niche research".

Most people fail here as they pick topics that are way too broad and either have them competing for head-to-head against mainstream multi-million dollar brands (you probably can't win that fight) or they create a website that is too vague and doesn't appeal to any specific person. This section will explain to you exactly what a niche market is in the simplest of terms.

Read it here.

02 - What Makes A Good Niche Market?
Taking it further, you'll learn what's makes a niche market profitable and how to come up with lucrative online business ideas. You'll also learn what some of the most profitable markets on the internet are. Some of the information revealed in this section will surprise you so start reading now...

Read it here.

03 - Do I Follow Passion or Money?
This question is always asked and for good reason too. Do you follow your dreams when starting an online business or chase money? The answer is...it depends (and I'll explain why in the guide). I also ask a panel of marketing experts for their thoughts, you may be shocked at the answers.

Read it here.

04 - Do I Have To Be An Expert To Enter A Niche?
This is a huge dilemma for most new marketers. Because you probably aren't the world's expert on anything, right? Me neither. The good news is that you don't have to be.

You'll learn how to "hack" your way to authority in any niche (without being dishonest by just using your existing knowledge and marketing to the correct audience) and still be able to build an evergreen online business, so let's do it.

Read it here.

05 - How To Find A Niche Market
Niches are literally everywhere especially with the internet at your fingertips. A niche is essentially just a topic a similar group of people spends money on after all. Yet so many new marketers struggle because of outdated information on how to find one or what you should be looking for. Here's a bunch of ways to find profitable niche markets, online business suggestions, and "side hustle" ideas with ease, just click to read.

06 - Working Out If Your Niche Is Profitable
Not every niche or online business idea you come up with is worth pursuing. Learn what you need to know to figure out the profitability of a niche or business below. Use these simple strategies to see how much money can be made when you click here.

Read it here.

07 - Evaluating & Testing Your Niche
You can only get so far without testing your niche, business plan, or side hustle idea. So take this section and apply it to test out your niche. I cover some simple tasks you can do to avoid wasting time or money. You'll also know how to tackle your niche while standing out from other blogs and websites when you click this link

Read it here.

08 - Turning Your Idea Into A Business
By now, you've got a few niches that you may want to pursue. Learn what you need to do to turn them into ideas and plans. This is the exciting bit where you start a website and make money!

Read it here.

Conclusion On How To Find A Profitable Niche
Finding a profitable niche market or online business idea that is viable, profitable, and that you personally can compete in is a crucial part of online niche marketing.

But if you don't get it to spot on you don't have an online business as everything else relies on this stage.

If you follow the guide you WILL learn how to find a profitable niche (and you can start sending website traffic using this guide).

And then you can start your new online business. I hope you take value from this guide and all the best in your online ventures! And please leave a comment below to tell me if this has helped you find your niche...

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